University of New Hampshire

School of Law

Online Brand Management

This course will cover Internet governance, domain name creation, domain name rights, dispute resolution options, and literacy in obtaining information about changing policies and opportunities for participation in Internet governance. The course format will comprise lectures (including ICANN and Internet industry leaders), online attendance at ICANN meetings, and collaboration meetings. Students will be asked to choose a topically relevant output, which may include a white paper, news briefs/blog, submission of comments to ICANN, a best practices document, or some other written medium to utilize the knowledge gained during the class to move forward the discussion of rights and claims in the management on a brand in the online environment.

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