Technology transfer typically involves an exchange of property rights for consideration, between consenting parties, in an orchestrated, contractually-based arrangement of mutually-agreed sharing of rights and obligations. Typically, technology creators (e.g., inventors/patentees) sell or license their intellectual property rights to a technology implementer who will commercialize the technology. But, this pre-supposes that the technology implementer and technology creator are aware of each other, and of the potential, mutual benefits that might arise from commercialization of the invention. How do these parties – parties to a technology transfer arrangement – find each other and engage in the necessary prerequisites to entering into an intellectual and tangible property license or sale?... Through technology marketing.



Technology marketing is the process of identifying parties who would be likely to be interested in a specific technology, providing certain information to select individuals, and orchestrating a dialog of technology evaluation, commercialization visioning, mutual needs, goals, and objectives. The process includes technology assessment, industrial segment analysis, obtaining business intelligence, designing and implementing a marketing strategy, high-level contact, information exchange, testing and evaluation, and preliminary discussions of business opportunities and models.