IP Lunch & Learn with Alexandra DeNeve: Unique Paths to Trademark Protection

IP Lunch & Learn with Alexandra DeNeve: Unique Paths to Trademark Protection


Wednesday, November 1, 2017 - 12:00pm


Room 282, Franklin Pierce Center for Intellectual Property (Intersection of Rumford and Washington Streets)

Presented by the Franklin Pierce Center for Intellectual Property

Free lunch will be served, RSVP at https://unh.az1.qualtrics.com/jfe/form/SV_bsDZB43trQrGptb

Alexandra DeNeve is an experienced senior intellectual property counsel who has worked with all forms of intellectual property law. She started her legal career in private practice litigating patent infringement cases in a variety of industries and then shifted to litigating copyright and trademark cases for the entertainment industry. Alexandra also worked as Trademark Counsel at Major League Baseball, responsible for protecting and enforcing trademarks for MLB and all thirty major league baseball clubs. She now works with Velcro Companies, managing their worldwide trademark enforcement program and counseling the company at large on all trademark-related matters. Alexandra received her JD degree from Tulane University, where she was a member of Law Review and Order of the Coif. She is a proud New 

All brands, whether iconic and well-known or just entering the market, can face big challenges in protecting and enforcing their marks. Traditional paths of protection, like litigation and cease-and-desist enforcement, can get very expensive, even for large companies – the bigger the brand, the bigger the challenges. This Lunch and Learn will focus on non-traditional paths of protection, and partnering with the business side of the company to shoulder the burden, featuring Velcro Companies “WE ® THE WORLD” trademark campaign and viral video, with a behind the scenes look on the thought process that resulted in this unique approach to trademark protection.