Trademark Basics for Small Businesses with Craig Morris of the USPTO

Trademark Basics for Small Businesses with Craig Morris of the USPTO


Monday, October 15, 2018 - 12:00pm


UNH Law's IP Center, Room 282

Wondering whether you want to take trademark classes? Get a jump on FunIP? Starting a Business?

The UNH School of Law's Library Patent Trademark Resource Center (managed by Jon R. Cavicchi, Professor of Legal Research, Intellectual Property Librarian) invites you to attend "Trademark Basics for Small Businesses" on Oct. 15 at noon in Room 282. Learn:

  • how trademarks, copyrights, patents, domain names, and business name registrations all differ.
  • why any new business should select a trademark that will be both federally registrable and legally protectable, highlighting factors critical when choosing a mark.
  • the importance of doing a complete search and whether to use an attorney.
  • what to do if another trademark owner sends a "cease-and-desist" letter.
  • how to apply to seek federal registration and the role of the USPTO.
  • how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
  • what happens after registration.

Featured guest Craig Morris is the Managing Attorney for Trademark Educational Outreach, spearheading the effort for increased USPTO educational activities in the area of trademark fundamentals.

Pizza will be served.

Questions, please contact

Jon R. Cavicchi
Professor of Legal Research
Intellectual Property Librarian
(603) 513-5139
IP Mall

Craig Morris
Managing Attorney, United States Patent and Trademark Office

Prior to assuming his current position, Morris was the Managing Attorney for the Trademark Electronic Application System (TEAS), for 14 years focusing on making the Trademark Operation a total e-government environment. He was also the head of the eGovernment Task Force, whose goal is to increase the percentage of applications processed electronically from submission through registration.

Morris has been with the USPTO since 1983, previously serving as a Law Office Managing Attorney, Senior Attorney, and Examining Attorney.