Alexandra J. Roberts

Associate Professor of Law and Franklin Pierce Faculty Fellow
Educational Background
  • JD, Yale Law School
  • AM, Stanford University
  • AB, Dartmouth College
Courses Taught
  • Trademark & Deceptive Practices
  • Entertainment Law
  • Contracts
General Areas of Interest, Scholarship, Research, & Practice

• Entertainment Law • Trademarks & Unfair Competition • Advertising Law • Law & Literature


Alexandra J. Roberts is an Associate Professor at the University of New Hampshire School of Law. She teaches and writes in the areas of intellectual property, trademarks and unfair competition, entertainment law, and law and literature. Her current scholarship focuses on trademark use and distinctiveness generally and how trademarks function on social media in particular.

Professor Roberts holds an AB from Dartmouth College, an AM from Stanford University, and a JD from Yale Law School. She previously served as the Executive Director of the Franklin Pierce Center for Intellectual Property at UNH Law and as a Visiting Assistant Professor at Boston University School of Law. Prior to entering academia, she was an associate in the intellectual property litigation group at Ropes & Gray, first in its New York and then in its Boston office. Professor Roberts serves on the Academic Committee of the International Trademark Association and co-leads the Professor Membership Subcommittee. She is the co-chair of the Junior Intellectual Property Scholars Association (JIPSA).

Representative publications

Trademark Failure to Function, 103 Iowa L. Rev. __ (forthcoming)

Athlete Trademarks, The Oxford Handbook of American Sports Law (2018)

Tagmarks, 105 Cal. L. Rev. 599 (2017)

How to Do Things with Word Marks: A Speech-Act Theory of Distinctiveness, 65 Ala. L. Rev. 1035 (2014)

Goodwill U: School Name Change and Trademark Law, 3 IP Theory 129 (2013)

Constructing a Canon of Law-Related Poetry: David Kader & Michael Stanford eds., Poetry Of The Law: From Chaucer To The Present, 90 Tex. L. Rev. 1507 (2012)

What’s in a Domain Name? Nominative Fair Use Online in Toyota v. Tabari, 100 Trademark Rep. 1290 (Nov/Dec. 2010) (with Peter Brody)

New-School Trademark Dilution: Famous Among the Juvenile Consuming Public, 49 IDEA 579 (2009), reprinted in 100 Trademark Rep. 1021 (May/June 2010)

Everything New Is Old Again: Brain Fingerprinting & Analogical Reasoning, 9 Yale J.L. & Tech. 234 (2007)

Additional Information

She is an Affiliated Fellow at the Yale Information Society Project.

(603) 513-5140