Alexandra J. Roberts

Associate Professor
Franklin Pierce Faculty Fellow
Phone: (603) 228-1541
Office: UNH School of Law, 2 White Street, Concord, NH 03301
Alexandra Roberts

Alexandra J. Roberts is an Associate Professor at the University of New Hampshire School of Law. She teaches and writes in the areas of intellectual property, trademarks and unfair competition, entertainment law, and law and literature. Her current scholarship focuses on trademark use and distinctiveness generally and how trademarks function on social media in particular.

Professor Roberts holds an A.B. from Dartmouth College, an A.M. from Stanford University, and a J.D. from Yale Law School. She previously served as the Executive Director of the Franklin Pierce Center for Intellectual Property at UNH Law and as a Visiting Assistant Professor at Boston University School of Law. Prior to entering academia, she was an associate in the intellectual property litigation group at Ropes & Gray, first in its New York and then in its Boston office. Professor Roberts serves on the Academic Committee of the International Trademark Association and co-leads the Professor Membership Subcommittee. She is the co-chair of the Junior Intellectual Property Scholars Association (JIPSA).


  • J.D., Yale University
  • A.B., Stanford University
  • B.A., Dartmouth College

Courses Taught

  • LGP 920: Contracts
  • LIP 915: Entertainment Law
  • LIP 977: Trademarks&Deceptive Practices

Selected Publications

Roberts, A. J. (2018). Mark Talk.

Roberts, A. J. (2017). Trademark Failure to Function.

Roberts, A. J. (2017). Tagmarks. California Law Review, 105(3), 599-666. Retrieved from

Roberts, A. J. (2017). Athlete Trademarks: Names, Nicknames, & Catchphrases. M. McCann (Ed.), 198 Madison Avenue, New York, NY 10016: Oxford University Press. doi:10.1093/oxfordhb/9780190465957.001.0001

Roberts, A. J. (2013). Goodwill U: School Name Change & Trademark Law. IP Theory, 3(2), 129. Retrieved from

Roberts, A. J. (2012). How to Do Things with Word Marks: A Speech-Act Theory of Distinctiveness. Alabama Law Review, 65(4), 1035-1086. Retrieved from

Appleman, L. I., Bayern, S., Chandler, A. D., Cheren, R. D., Cherry, M. A., Davies, R. E., . . . Walker, A. (2012). Micro-Symposium on Orin Kerr's 'A Theory of Law'. Journal of Law: A Periodical Laboratory of Legal Scholarship, 2(3), 487-502. Retrieved from

Roberts, A. J. (2012). Book Review: Constructing a Canon of Law-Related Poetry: Reviewing David Kader & Michael Stanford, Eds., 'Poetry of the Law: From Chaucer to the Present'. Texas Law Review, 90, 1507-1533. Retrieved from

Roberts, A. J., & Brody, P. M. (2010). What's in a Domain Name? Nominative Fair Use Online after Toyota v. Tabari. The Trademark Reporter, 100(6), 1290-1334. Retrieved from

Roberts, A. J. (2009). New-School Trademark Dilution: Famous among the Juvenile Consuming Public. IDEA: The Journal of Law and Technology, 49(4), 579-645. Retrieved from