Alexandra J. Roberts

Franklin Pierce Faculty Fellow
Phone: (603) 513-5140
Office: UNH School of Law, 2 White Street, Concord, NH 03301
Alexandra Roberts

Alexandra J. Roberts is an Associate Professor at the University of New Hampshire School of Law. She teaches and writes in the areas of trademark and false advertising law, entertainment law, contracts, and law and literature. Her current scholarship focuses on trademark use and distinctiveness generally and how trademarks function on social media in particular.

Professor Roberts holds an A.B. from Dartmouth College, an A.M. from Stanford University, and a J.D. from the Yale Law School. She previously served as the Executive Director of the Franklin Pierce Center for Intellectual Property at UNH Law and as a Visiting Assistant Professor at Boston University School of Law. Prior to entering academia, she was an associate in the intellectual property litigation group at Ropes & Gray, first in its New York and then in its Boston office. Professor Roberts is co-chair of the Junior Intellectual Property Scholars Association (JIPSA) and an Affiliated Fellow of the Yale information Society project.


  • J.D., Yale University
  • A.M., English, Stanford University
  • A.B., English, Dartmouth College

Courses Taught

  • LAW 420: Pop Culture and the Law
  • LGP 920: Contracts
  • LIP 915: Entertainment Law
  • LIP 977: Trademarks&Deceptive Practices
  • LRS 905: Independent Study

Selected Publications

Roberts, A. J. (2017). Tagmarks. California Law Review, 105(3), 599-666. Retrieved from

Roberts, A. J. (2013). Goodwill U: School Name Change & Trademark Law. IP Theory, 3(2), 129. Retrieved from

Roberts, A. J. (2012). How to Do Things with Word Marks: A Speech-Act Theory of Distinctiveness. Alabama Law Review, 65(4), 1035-1086. Retrieved from

Appleman, L. I., Bayern, S., Chandler, A. D., Cheren, R. D., Cherry, M. A., Davies, R. E., . . . Walker, A. (2012). Micro-Symposium on Orin Kerr's 'A Theory of Law'. Journal of Law: A Periodical Laboratory of Legal Scholarship, 2(3), 487-502. Retrieved from

Roberts, A. J. (2012). Book Review: Constructing a Canon of Law-Related Poetry: Reviewing David Kader & Michael Stanford, Eds., 'Poetry of the Law: From Chaucer to the Present'. Texas Law Review, 90, 1507-1533. Retrieved from

Roberts, A. J., & Brody, P. M. (2010). What's in a Domain Name? Nominative Fair Use Online after Toyota v. Tabari. The Trademark Reporter, 100(6), 1290-1334. Retrieved from

Roberts, A. J. (2009). New-School Trademark Dilution: Famous among the Juvenile Consuming Public. IDEA: The Journal of Law and Technology, 49(4), 579-645. Retrieved from