Alexandra J. Roberts is an Associate Professor at the University of New Hampshire School of Law. She teaches and writes in the areas of trademark and false advertising law, entertainment law, contracts, and law and literature. Her current scholarship focuses on trademark use and distinctiveness generally and how trademarks function on social media in particular.
Professor Roberts holds an A.B. from Dartmouth College, an A.M. from Stanford University, and a J.D. from the Yale Law School. She previously served as the Executive Director of the Franklin Pierce Center for Intellectual Property at UNH Law and as a Visiting Assistant Professor at Boston University School of Law. Prior to entering academia, she was an associate in the intellectual property litigation group at Ropes & Gray, first in its New York and then in its Boston office. Professor Roberts serves on the Academic Committee of the International Trademark Association and co-leads the Professor Membership Subcommittee. She is co-chair of the Junior Intellectual Property Scholars Association (JIPSA).
Roberts, A. J. (2017). Athlete Trademarks: Names, Nicknames, & Catchphrases. M. McCann (Ed.), 198 Madison Avenue, New York, NY 10016: Oxford University Press. doi:10.1093/oxfordhb/9780190465957.001.0001
Roberts, A. J. (2012). How to Do Things with Word Marks: A Speech-Act Theory of Distinctiveness. Alabama Law Review, 65(4), 1035-1086. Retrieved from http://www.law.ua.edu/lawreview
Appleman, L. I., Bayern, S., Chandler, A. D., Cheren, R. D., Cherry, M. A., Davies, R. E., . . . Walker, A. (2012). Micro-Symposium on Orin Kerr's 'A Theory of Law'. Journal of Law: A Periodical Laboratory of Legal Scholarship, 2(3), 487-502. Retrieved from http://www.journaloflaw.us/
Roberts, A. J. (2012). Book Review: Constructing a Canon of Law-Related Poetry: Reviewing David Kader & Michael Stanford, Eds., 'Poetry of the Law: From Chaucer to the Present'. Texas Law Review, 90, 1507-1533. Retrieved from https://texaslawreview.org/
Roberts, A. J., & Brody, P. M. (2010). What's in a Domain Name? Nominative Fair Use Online after Toyota v. Tabari. The Trademark Reporter, 100(6), 1290-1334. Retrieved from http://www.inta.org/TMR/Pages/Overview.aspx
Roberts, A. J. (2009). New-School Trademark Dilution: Famous among the Juvenile Consuming Public. IDEA: The Journal of Law and Technology, 49(4), 579-645. Retrieved from https://law.unh.edu/