Benjie Cherniak is the Managing Director of SG Digital’s Don Best Sports group, a leading provider of sports information products and services relevant to the North American sports betting industry. Benjie oversees the company’s sports information platform, automated data distribution, live pricing, and ancillary consulting services.
Following the acquisition of Don Best by Scientific Games, Benjie has accelerated the growth of OpenBet, the company’s sports betting platform, by integrating Don Best’s world-class pricing services into the technology. Don Best’s trading and pricing expertise have seamlessly become an integral part of SG Digital’s core offering.
Prior to joining Scientific Games, Benjie spearheaded Don Best’s international growth via tailored solutions to tier-one sportsbook operators in the United States, Europe, Asia, Latin America and beyond. Under Benjie’s supervision, Don Best introduced (a) a proprietary pricing product for North American based sports that rapidly established itself as the industry standard; and (b) a data integrity offering to assist North American based sport leagues in identifying potential fraudulent betting patterns.
With 12 years of industry experience, Benjie is a leading voice in the emerging US sports betting industry from both an operational and legislative perspective.