University of New Hampshire

School of Law

School of Law

Alexandra J. Roberts - Biography

Assistant Professor of Intellectual Property
Executive Director, Franklin Pierce Center for Intellectual Property
(603) 513-5140
Biography in brief >>


JD, Yale Law School

AM, Stanford University

AB, Dartmouth College


Admissions (JD)

Sports & Entertainment Law Society

Graduate Program Chair (IP)

SIPLA Advisors


Trademark and Deceptive Practices

Entertainment Law


As executive director, Roberts is responsible for coordinating the Franklin Pierce Center for Intellectual Property’s internal and external operations, including conferences, events, and the IP Center’s major programs, which include the Sports and Entertainment Law Institute, the International Technology Transfer Institute, the IP Summer Institute, and the Advanced Patent Law Institute.

She also works with the dean and faculty on the development and execution of new strategic initiatives, including collaborative partnerships with national intellectual property offices, major educational institutions, and international organizations.

In addition, Roberts is an Assistant Professor of Intellectual Property and is teaching courses in the law school’s IP curriculum. She is also an affiliated fellow of the Yale Information Society Project.

I’m thrilled about this opportunity to collaborate with the excellent faculty members, students, and alumni connected with the Franklin Pierce Center for IP.

With 40 years of IP leadership to build on, UNH Law has a very bright future training the next generation of IP leaders.

Alexandra J. Roberts

How to Do Things with Word Marks: A Speech-Act Theory of Distinctiveness, 65 Ala. L. Rev. 1035 (2014)

Goodwill U: School Name Change and Trademark Law, 3 IP Theory 129 (2013)

Constructing a Canon of Law-Related Poetry: David Kader & Michael Stanford eds., Poetry Of The Law: From Chaucer To The Present, 90 Tex. L. Rev. 1507 (2012)

What’s in a Domain Name? Nominative Fair Use Online in Toyota v. Tabari, 100 Trademark Rep. 1290 (Nov/Dec. 2010) (with Peter Brody)

New-School Trademark Dilution: Famous Among the Juvenile Consuming Public, 49 IDEA 579 (2009), reprinted in 100 Trademark Rep. 1021 (May/June 2010)

Everything New Is Old Again: Brain Fingerprinting & Analogical Reasoning, 9 Yale J.L. & Tech. 234 (2007)

UNH Law’s Franklin Pierce Center for Intellectual Property Welcomes First Executive Director

UNH Law's Sports and Entertainment Law Institute