University of New Hampshire

School of Law

IP Management Resources

Books

Brand Rewired bottle imageBrand ®ewired: Connecting Intellectual Property, Branding, and Creativity Strategy
by Anne H. Chasser & Jennifer C. Wolfe

In the IP management world, we tend to focus on patents and proprietary technology, perhaps because 'break-throughs' attract our attention. In their new book, Brand Rewired, Anne Chasser & Jennifer Wolfe remind us of the added economic benefit and longevity that a powerful brand linkage can bring. They offer practical ideas about brand building to extend the power and reach of the products and services that technology spawns. I contributed in a small way to this book because I believe it presents a wealth of useful ideas for IP Managers and professionals.

Articles

Fair Valuation In Singapore . . . Charting A Globally Competitive Framework

According to recent studies, Singapore companies rank as some of the better-prepared business entities in the world, maximising the period of economic downturn to refine their operations and entering the post-crisis market with confidence.

Business Minds: Singapore's First Economic Journal
October- December 2009, Volume 7, Number 4, pages 21-23
by Gordon V. Smith, University of New Hampshire School of Law Distinguished Professor of Management


IP Assets in a Flat World . . . that Just Got Flatter in the Global Crisis

Any enterprise in any nation that needs access to world capital markets must communicate with the marketplace by financial statements that conform to new international standards. It is critical for IP professionals to understand how these financial reporting standards will impact them, their companies, their clients, and the business community.

LANDSLIDE: A Publication of the ABA Section of Intellectual Property Law
November/December 2009, Volume 2, Number 2, page 26
by Donna P. Suchy and Gordon V. Smith, University of New Hampshire School of Law Distinguished Professor of IP Management


Primer on Using the Product Lifecycle for Projecting Sales for New Products

Sales projections for a new product are one of the most highly scrutinized sections of a business plan.  This is because sales are usually the main driving variable of the pro forma cash flow projections and resulting funding requirements for a new product of an existing business or the entrepreneur's start-up venture.  Since the product is new, historical data is not available to develop a model for making projections into the future.

by Richard A. Michelfelder, Ph.D.
Research Associate, AUS Consultants, and Assistant Professor of Finance, Rutgers University, School of Business – Camden, New Jersey


Overview of New Product Diffusion Sales Forecasting Models

New product sales forecasting approaches can be as simple as "guesstimating" the first year sales of a given product, escalating it for future year forecasts by an annual growth rate until a specific level of saturation is reached. This simple approach assumes that sales will continually grow throughout the product's lifecycle. Is there justification for assuming that sales will grow in such a pattern other than it's the result of an inexpensive and easy-to-apply forecasting tool? Although there are a myriad of both qualitative and quantitative methods for new product sales forecasting from simple growth escalation to forecasting with econometrically estimated demand functions, a question arises as to whether there is a causal theory of new product sales in the market research academic literature that lends guidance to the type of forecasting method chosen.<

by Richard A. Michelfelder, Ph.D., Rutgers University, School of Business - Camden, New Jersey & Maureen Morrin, Ph.D., Rutgers University, School of Business - Camden, New Jersey


Profitability and Royalty Rates Across Industries: Some Preliminary Evidence

Is the licensing market efficient such that royalty rates reflect the costs and profitability across industries? This paper tries to answer the question through exploring the relationship between royalty rates and profitability.

by Jonathan E. Kemmerer, CPA & Jiaqing Lu, Ph.D., CFA, Applied Economics Consulting Group, Inc., Austin, Texas, USA


We accept and post articles that we believe provide useful information or opinions relative to IP management. The opinions expressed are those of the authors and their appearance here does not necessarily constitute endorsement by the University of New Hampshire School of Law.

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