The Legal Impact: Branding a Sports Team

Brandon McCool, JD '18, an Associate Attorney at Day Pitney LLP, discusses considerations athletic teams of all sizes should make when rebranding. Also discussed are the lessons learned from the rebranding efforts of the Washington Commanders, Cleveland Guardians, and Seattle Kraken. Produced and Hosted by A. J. Kierstead

Read his article on Sports Business Journal: https://www.sportsbusinessjournal.com/SB-Blogs/COVID19-OpEds/2022/04/04-McCool.aspx

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Legal topics include intellectual property, sports law, branding, copyright, marketing